CULTURE AS A NATION BRANDING TOOL WITHIN THE INTERNATIONAL INTERACTION SYSTEM
نویسندگان
چکیده
The purpose of the study is to clarify role culture as a tool for nation branding development, well national brand’s building and promoting within global context discourse. To reach aim research, there was carried out systematisation “nation branding” brand” concepts, analysis theoretical practical aspects both cultural brand image country in international cooperation. research methodology consists using general methods empirical based on analysis, synthesis concretisation. It analyse summarise results reveal “culture” factor’s importance development an externally oriented phenomenon, interaction providing information about what is. scientific novelty constituent’s process “State policy field branding”; with carrying “culture heritage” component criterion influencing “Nation Brands” world reputation indexing; looked into strategies Ukrainian axis Ukraine diplomacy intercultural dialogue; paying attention content “Study Ukraine’s perception abroad” indicator awareness context. conclusions point that today system cooperation, culture: heritage, diversity potential — gaining most effective means creating country/state’s positive long run. A successful allows increasing level state’s political influence arena strengthening ties, etc.
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ژورنال
عنوان ژورنال: Kul?tura ì mistectvo u su?asnomu svìtì
سال: 2021
ISSN: ['2410-1915', '2616-423X']
DOI: https://doi.org/10.31866/2410-1915.22.2021.235887